Introduction
Ecomony of gesture is a project involving site-specific poetry interventions. The project departs from an interest in human directionals -also know as sign spinners- advertising phenomena.Most jobs require a suppression, negation, or shift in personality. In this case, the job of the spinner requires intense physical labor that often becomes an expression of personality. Spinners are paid for their movement, so there's a practical reason for it, but within this job they have created highly expressive forms. This expression of personality in public space is striking, rare, and specific to the geography of Southern California.We are interested in documenting this phenomenon and amplifying it, exploring its potential when a group creators use this strategy to project their voices into public space by engaging a creative act of communication. We plan to appropriate the advertisement strategy of using both movement and written language to convey personality and expression (or “in self-expression and self-representation”) in relationship to issues of identity, the body, the city, language, and labor. We will collaboratively develop site-specific actions in the Tijuana-San Diego region, to “publish” and “edit” personal statements and quotes in the urban public—exploring different relationships between writing, the performative aspect of movement, public space, and the general public.The goal of the project is to have its participants and the public engage in questions of identity and personality in public space; to insert the poetic into the capitalistic sphere; and to appropriate and interrogate structures of advertisement.
Introducción
Economy of gesture es un proyecto de poesía y performance en un sitio específico; parte de la apropiación del fenómeno publicitario de los "sign spinners"-común en la región del Sur de California en los E.U- vinculada al gran negocio de venta de nuevos apartamentos y casas habitación.Esta práctica publicitaria, similar al uso de botargas, da cuenta de una peculiar rama de la publicidad que involucra la utilización de las capacidades performáticas de individuos para "animar" la exhibición de frases con fines comerciales o "slogans " en el espacio público.Partiendo de esta situación, queremos desarrollar una serie de performances en los que escritores, poetas y artistas visuales producirán sus propias frases o "slogans" para activar otras lecturas de la geografía de la región y al mismo tiempo, reintrepretar este "espectáculo" publicitario.